Introduction:
Moto Honda da Amazônia, headquartered in Manaus, is Honda’s main motorcycle manufacturing plant in Brazil and the largest of its kind in South America.
Established in 1976, the factory reached a major milestone in November 2024, producing its 30 millionth motorcycle — a CG 160 Titan model.
In addition to serving the domestic market, the facility exports to more than 15 countries, including the United States and Mexico.
Consistently investing in innovation and quality, the plant reinforces its long-standing commitment to regional development and mobility in Brazil.
Over the years, it has adapted to market demands and technological advances, maintaining its position as a leading force in the two-wheel sector in Brazil and across South America.
Interview:
Julio Koga – Vice President of Manufacturing, Moto Honda
Executive Production:
Juliana Fontes
Editing and Post-production:
Alexandre Almeida
Production:
Amazon Agency
Duration:
05'19"
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**Script**
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- Soundtrack.
Julio Koga – Vice President of Industrial Operations at Moto Honda
“Today, the two-wheeler hub is practically all here, right?
I mean, over 95% of motorcycle production is located here in Manaus.
So, the two-wheeler hub is now the second-largest employer in the region.
And through a robust production chain, it drives the entire national industry, the entire Brazilian industry.”
- Ambient sound (horn)
“The majority of our production is destined for the domestic market, with most consumption here in Brazil.
Our exports are within South America: to countries like Argentina, Peru, Chile, Colombia, as well as the United States, Europe, and Central America.”
- Ambient sound (horn)
“We have a broad supply chain with more than 130 direct suppliers of parts and raw materials, and hundreds of service providers spread throughout the country.
We manufacture components and parts that are typically made by external suppliers.
In addition, we have over 1,100 sales points that support the distribution and flow of our products across Brazil.
We estimate that Honda alone generates over 100,000 direct jobs throughout Brazil.”
- Soundtrack.
“The Free Trade Zone model was extremely important for us to be able to invest and develop, right?
Investing in technologies that allowed us to improve products.
Not only investments in the manufacturing complex, but also in new products, expanding our portfolio.”
- Soundtrack.
“Environmental concern has been present at Honda since the beginning.
Especially because we are located here in the heart of the Amazon, the lungs of the world, right?
Our environmental responsibility becomes even greater, right?
So, every industry currently installed here, everyone coming here to invest, is concerned about the environment.
Because, indirectly, we say that it contributes to forest preservation, to keeping the forest standing.”
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“In the past two years, we’ve suffered significantly during the dry season.
We faced transportation restrictions, not only for distribution but also for bringing in supplies.
We had to seek alternatives and plan ahead so we could maintain production according to our plans.”
- Soundtrack.
“Technological development must keep pace with the world, with the changes happening in the global scenario.
Meeting demands that require new technologies.
This has been constant—not just today—but technology has always been gradually incorporated according to necessity, product evolution, and industrial development.”
- Soundtrack.
“Demand for motorcycles remains strong.
Based on the current scenario, everything indicates there is still room for growth in the two-wheeler segment.
And we are committed to expanding and keeping up with market demand.”
- Soundtrack.
“The most important thing in all of this is that the customer wins.
Because the Manaus Free Trade Zone, through its tax incentive exemptions, allows the industries here to offer more affordable products.”
- Final soundtrack.